000 00575nam a2200193Ia 4500
005 20250326140602.0
008 250326s9999 xx 000 0 und d
020 _a0-13-120115-8
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:512 N8
_qFMSL
100 _aKeller K L
_9742635
245 0 _aStrategic brand management: Building measuring and managing brand equity
_cKeller K L
260 _aNew Jersey
_bNew Jersey, Prentice Hall
_c1998
300 _a633p
942 _cTB
_hX:512 N8
999 _c1286433
_d1286433