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| 020 | _a0-471-04220-X | ||
| 037 | _aTextbook | ||
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_aFMSL _beng _cFMSL |
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_aeng _2eng |
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_aUsphaw L B _9743047 |
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_aBuilding brand identity: A strategy for success in a hostile marketplace _cUsphaw L B |
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_aNew York _bNew York, John Wiley & Sons _c1995 |
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_cTB _hX:512 N5;1 |
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