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| 037 | _aTextbook | ||
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_aFMSL _beng _cFMSL |
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_aeng _2eng |
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_aX:512 N3 _qFMSL |
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_aBiel A L _9743078 |
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| 245 | 0 |
_aBrand equity & advertising: Advertising's role in building strong brands _cBiel A L; Aaker D A |
|
| 260 |
_aLondon _bLondon, Lawrence Erlbaum Associates Publishers _c1993 |
||
| 300 | _a380p | ||
| 942 |
_cTB _hX:512 N3 |
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_c1287331 _d1287331 |
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