000 00524nam a2200193Ia 4500
005 20250326140857.0
008 250326s9999 xx 000 0 und d
020 _a0 7494 2699 3
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:51 N8
_qFMSL
100 _aSmith P R
245 0 _aMarketing communications: Integrated approach
_cSmith P R
260 _aLondon
_bLondon, Kogan page
_c1998
300 _a602p
942 _cTB
_hX:51 N8
999 _c1287697
_d1287697