000 00600nam a2200193Ia 4500
005 20250326141338.0
008 250326s9999 xx 000 0 und d
020 _a0-8144-0501-0
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:513 N9
_qFMSL
100 _aCzerniawski R D
_9744242
245 0 _aCreating brand loyalty: management of power positioning and really agreat advertising
_cCzerniawski R D; Maloney M W
260 _aNew York
_bNew York, AMACOM
_c1999
300 _a298p
942 _cTB
_hX:513 N9
999 _c1289877
_d1289877