000 00545nam a2200181Ia 4500
005 20250326143228.0
008 250326s9999 xx 000 0 und d
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:512 P4
_qFMSL
100 _aTellis G J
_9747663
245 0 _aEffective advertising : Understanding when, how and why advertising works
_cTellis G J
260 _aNew Delhi
_bNew Delhi, Response Books
_c2004
300 _a201p
942 _cTB
_hX:512 P4
999 _c1298686
_d1298686