000 00634nam a2200217Ia 4500
005 20250326144004.0
008 250326s9999 xx 000 0 und d
020 _a0-7494-4213-1
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:512 P4
_qFMSL
100 _aGelder S V
_9748855
245 0 _aGlobal brand strategy: unlocking brand potential across countries, cultures & markets
_cGelder S V
260 _aLondon
_bLondon, Kogan Page
_c2004
300 _axii,260.
365 _b325
650 _aStrategy
_9648439
942 _cTB
_hX:512 P4
999 _c1301911
_d1301911