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020 _a0-7494-4212-3
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:512 P4
_qFMSL
100 _aInd N
_9745811
245 0 _aBeyond branding: how the new values of transparency and integrity are changing the world of brands
_cInd N
260 _aUnited Kingdom
_bUnited Kingdom, Kogan Page
_c2003
300 _a336p
365 _b250
650 _aStrategy
_9648439
942 _cTB
_hX:512 P4
999 _c1302056
_d1302056