000 00577nam a2200193Ia 4500
005 20250326144450.0
008 250326s9999 xx 000 0 und d
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:512 P5
_qFMSL
100 _aFord K
_9749703
245 0 _aBrands Laid Bare : using marke research for evidence-based brand management
_cFord K
260 _aNew Jersey
_bNew Jersey, John Wiley
_c2005
365 _b3420.9000000000001
650 _aMarketing
942 _cTB
_hX:512 P5
999 _c1303796
_d1303796