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008 250326s9999 xx 000 0 und d
020 _a0-02-900101-3
037 _aTextbook
040 _aFMSL
_beng
_cFMSL
041 _aeng
_2eng
084 _aX:512 N1
_qFMSL
100 _aAaker D A
_9317126
245 0 _aManaging brand equity capitalizing on the value of a brand name; Managing brand equity capitalizing on the value of a brand name
_cAaker D A
260 _aNY
_bNY, The free press
_c1991
300 _a299p
942 _cTB
_hX:512 N1
999 _c1304708
_d1304708