| 000 | 01131nam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20250328152821.0 | ||
| 008 | 250328b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032463834 | ||
| 037 | _cTextual | ||
| 040 |
_aRTL _cRTL |
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| 084 |
_aX:51-8 R4 _qRTL |
||
| 100 |
_aAlsem, Karel Jan _9751600 |
||
| 245 | _aStrategic Marketing Planning: a step by step approach | ||
| 250 | _a2nd | ||
| 260 |
_aLondon and New York _bRoutledge _c2024 |
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| 300 |
_axvii, 457p. _bIncludes index |
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| 520 | _aThis book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. | ||
| 650 |
_aEconomics, Finance, Business & Industry _9751601 |
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| 650 |
_aBusiness, Management and Marketing _9751602 |
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| 650 | _aStrategic Management | ||
| 942 |
_2CC _n0 _cTB _hX:51-8 R4 |
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| 999 |
_c1308271 _d1308271 |
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