000			01784nam a2200217 4500
005			20250411165714.0
008			250328b |||||||| |||| 00| 0 eng d
020			_a9781350198937
037			_cTextual
040			_aRTL _cRTL
084			_aR3xN03A.P:g R2 _qRTL
245			_aAdorno's Minima Moralia in the 21st century: Fascism, work and ecology
260			_aLondon _bBloomsbury Academic _c2022
300			_axv, 181 p. _bIncludes notes and index
520			_aThis book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning), and finally details the overall implementation and creation of customer values. This edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analysing consumer needs, setting goals, choosing a brand positioning and marketing communication. The subjects such as big data, AI, online behavioural targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. The book equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.
650			_aMarketing Management
650			_aBusiness, Management and Marketing _9751602
650			_aEconomics, Finance, Business & Industry _9751601
700			_aIrr, Caren _eEditor _9751603
942			_2CC _n0 _cTB _hR3xN03A.P:g R2
999			_c1308281 _d1308281