| 000 | 01002nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20250403135857.0 | ||
| 008 | 250329b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032486024 | ||
| 037 | _cTextual | ||
| 040 |
_aRTL _cRTL |
||
| 084 | _aX:8:(D6,9(B) R4 | ||
| 100 |
_aMogaji Emmanuel _9725334 |
||
| 245 | _aDigital consumer management: understanding and managing consumer engagement in the digital environment | ||
| 260 |
_aLondon and New Yark _bRoutledge _c2024 |
||
| 300 |
_axv,237p. _bIncludes index |
||
| 520 | _aIntegrating consumer behavior, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. | ||
| 650 | _aConsumer Behavior | ||
| 650 | _aMarketing | ||
| 650 |
_aInternet/ Digital Marketing/ e- marketing _9751608 |
||
| 942 |
_2CC _n0 _cTB _hX:8:(D6,9(B) R4 |
||
| 999 |
_c1308292 _d1308292 |
||