000			01433nam a2200241 4500
005			20250402153532.0
008			250402b |||||||| |||| 00| 0 eng d
020			_a9781032909080
037			_cTextual
040			_aRTL _cRTL
084			_aX9(Y):51-8 R4 _qRTL
100			_aKandampully, Jay _9751760
245			_aService management and marketing principles: competing in the service economy
260			_aLondon _bRoutledge _c2024
300			_axi, 233p. _bIncludes index
520			_aThis book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world.
650			_aArea Studies _9751692
650			_aBusiness
650			_aEconomics
650			_aFinance
700			_aSolnet, David J. _eCo-author _9751761
942			_2CC _n0 _cTB _hX9(Y):51-8 R4
999			_c1308403 _d1308403