000			01415nam a2200265 4500
005			20250411170121.0
008			250408b |||||||| |||| 00| 0 eng d
020			_a9781032062006
037			_cTextual
040			_aRTL _cRTL
084			_aX:51:(S:44) R3 _qRTL
100			_aParsons, Elizabeth _9233650
245			_aContemporary Issues in Marketing and Consumer Behaviour
250			_a3rd
260			_aLondon _bRoutledge _c2023
300			_avii, 198 p. _bIncludes references and index
520			_aThis third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.
650			_aDigital Marketing _9460755
650			_aMarketing management
650			_aConsumer behaviour
700			_aMaclaran, Pauline _eCo-author _9233651
700			_aAshman, Rachel _eCo-author _9751901
700			_aChatzidakis, Andreas _eCo-author _9290694
942			_2CC _n0 _cTB _hX:51:(S:44) R3
999			_c1308507 _d1308507