000			01208nam a2200217 4500
005			20250415124528.0
008			250415b |||||||| |||| 00| 0 eng d
020			_a9780241556849
037			_cTextual
040			_aRTL _cRTL
084			_aX:75 R2 _qRTL
100			_aList, John A.
245			_aThe voltage effect: How to make good ideas great and great ideas scale
260			_aUK _bPenguin business _c2022
300			_a265 p. _bIncludes bibliographical reference and index
520			_aThe definitive guide to the science of scalability- how to make good ideas great, and great ideas scale. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question- Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop.
650			_aSuccess in business _9752293
650			_aStrategic planning _9579989
650			_a Business enterprises growth _9752294
942			_2CC _n0 _cTB _hX:75 R2
999			_c1309005 _d1309005