000			01524nam a2200229 4500
005			20250421100110.0
008			250421b |||||||| |||| 00| 0 eng d
020			_a9781032780870
037			_cTextual
040			_aRTL _cRTL
084			_aX:511-8 R4
100			_aAggarwal, Ashita _9752502
245			_aBrands and branding: Strategy to build and nurture brands
260			_aLondon _bRoutledge _c2024
300			_axv, 296 p. : ill. _bIncludes index
520			_aThis volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all
650			_aBrands- social media _9752503
650			_aConsumer Behavior _9752504
650			_aBrand management _9752505
700			_aCommuri, Suraj _9752506
942			_2CC _n0 _cTB _hX:511-8 R4
999			_c1309227 _d1309227