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020			_a9780691210261
037			_cTextual
040			_aRTL _cRTL
084			_aX Q9 _qRTL
100			_aShiller, Robert J. _9752507
245			_aNarrative Economics: How stories go viral and drive major economic events with a new preface by the author
260			_aPrinceton _bPrinceton University Press _c2019
300			_axxvii, 377 p. : ill. _bIncludes bibliographical, references and index.
520			_an a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize-winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior--what he calls 'narrative economics'--has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events. Spread through the public in the form of popular stories, ideas can go viral and move markets--whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like these--transmitted by word of mouth, by the news media, and increasingly by social media--drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality
650			_aEconomic history. _9752508
650			_aEconomics--Sociological aspects _9752509
650			_aEconomics--Psychological aspects _9752510
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