| 000 | 01261nam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20250502120832.0 | ||
| 008 | 250502b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032909080 | ||
| 037 | _cTexual | ||
| 040 |
_aRTL _cRTL |
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| 084 |
_aX9(Y):51-8 R4 _qRTL |
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| 100 | _aKandampully, Jay | ||
| 245 | _aService management and marketing principles: Competing in the service economy | ||
| 260 |
_aLondon _bRoutledge _c2024 |
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| 300 |
_aviii, 233 p. : ill. _bIncludes bibliographical reference and index |
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| 520 | _aThis book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. | ||
| 650 |
_a BUSINESS & ECONOMICS / Industries / Service Industries _9753735 |
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| 650 |
_aIndustries, Service Industries _9753736 |
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| 650 | _aMarketing | ||
| 700 |
_aSolnet, David J. _9751761 |
||
| 942 |
_2CC _n0 _cTB _hX9(Y):51-8 R4 |
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| 999 |
_c1309926 _d1309926 |
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