| 000 | 01157nam a2200241 4500 | ||
|---|---|---|---|
| 005 | 20250505093610.0 | ||
| 008 | 250505b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032388342 | ||
| 037 | _cTextual | ||
| 040 |
_aRTL _cRTL |
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| 084 |
_aX:1:(S:44) R4 _qRTL |
||
| 100 | _aSmith, Andrew | ||
| 245 | _aConsumer behaviour and analytics | ||
| 250 | _a2nd ed. | ||
| 260 |
_aLondon _bRoutledge _c2024 |
||
| 300 |
_axiv, 213p. ill. _bIncludes bibliographical references and index |
||
| 490 | _aMastering business analytics | ||
| 521 | _aThe second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. | ||
| 650 | _aConsumer behaviour | ||
| 650 |
_aMarketing- Data processing _9753838 |
||
| 650 |
_aConsumer choice _9753839 |
||
| 942 |
_2CC _n0 _cTB _hX:1:(S:44) R4 |
||
| 999 |
_c1309990 _d1309990 |
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