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037 _aReference
040 _aLCO
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_cLCO
041 _aeng
_2eng
084 _aZ2,8,53 R4
_qLCO
100 _aLall, Chander M.
_9754071
245 0 _aComparative advertising
_cChander M. Lall
250 _a1st
260 _aLucknow, India
_bEastern Book Company
_c2024
300 _a607
365 _aINR
_b2445
650 _aLaw
942 _cREF
_hZ2,8,53 R4
999 _c1311134
_d1311134