| 000 | 01220nam a2200241Ia 4500 | ||
|---|---|---|---|
| 005 | 20250605162905.0 | ||
| 008 | 008 250516s9999 xx 000 0 eng d | ||
| 020 | _a9781788110099 | ||
| 040 |
_aSDCL _beng _cSDCL |
||
| 041 |
_aeng _2eng |
||
| 084 |
_aX:(B28) R3 _qSDCL |
||
| 100 | _aRao, Vithala R. | ||
| 245 | 0 | _aAdvanced introduction to pricing strategy and analytics | |
| 260 |
_aCheltenham : _bEdward Elgar Publishing, _c2023. |
||
| 300 | _ax, 305p. | ||
| 365 |
_aUKP _b21.95 |
||
| 490 | _aElgar advanced introductions | ||
| 520 | _aThis Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. | ||
| 650 |
_aBusiness & Economics / Marketing / General _9811957 |
||
| 650 |
_aBusiness & Economics / Sales & Selling / General _9811614 |
||
| 650 |
_aBusiness statistics _9446629 |
||
| 942 |
_cTEXL _2CC _n0 |
||
| 999 |
_c1429097 _d1429097 |
||