000 00629nam a22001937a 4500
003 OSt
005 20250526120242.0
008 250526b |||||||| |||| 00| 0 eng d
020 _a9781032780962
040 _crda
100 _aMishra, Anubhav.,
_eauthor
_9810617
245 _aIntegrated Advertising, Promotion, and Marketing:
_bCommunicating in a Digital World
_cby Anubhav Mishra and Tata Sai Vijay.
260 _aLondon:
_bRoutledge:
_c2024.
300 _axvi,366p.
504 _aAgrawal, M., Backhaus, K., & Doorn, J. V..
650 _2Marketing
700 _aVijay, Tata Sai.,
_eauthor
_9810618
942 _2CC
_cGB
_e1
_n0
999 _c1431009
_d1431009