| 000 | 00535nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250526143230.0 | ||
| 008 | 250526b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032373720 | ||
| 040 | _crda | ||
| 100 |
_aBusche, Laura., _eauthor _9810662 |
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| 245 |
_aBrand Psychology: _bThe Art and Science of Building Strong Brands _cby Laura Busche |
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| 260 |
_aNew York: _bRoutledge, _c2024. |
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| 300 | _axii,384p. | ||
| 504 | _aReferences: Aaker, D. A., Aaker, J. L. | ||
| 650 | _2Psychology | ||
| 942 |
_2CC _cGB _e1 _n0 |
||
| 999 |
_c1431023 _d1431023 |
||