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008			250602b |||||||| |||| 00| 0 eng d
020			_a9780241184837
040			_aCSL _cCSL
041			_2eng _aeng
084			_aO_,3N8,H Q9 _qCSL
100			_aEyal, Nir _eauthor. _9809641
245			_aHooked: _bHow to Build Habit-Forming Products
260			_aNew Delhi: _bPenguin Life, _c2019.
300			_axi, 246p. _b: ill. _c; 20 cm.
500			_aIncludes bonus content, acknowledgements and notes
520			_aWhy do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
650			_aConsumer behavior _vHabit formation _xProduct design _9811310
650			_aUser-centered system design _vHuman-computer interaction _xInternet marketing _yPsychology, Industrial _9811311
700			_aHoover, Ryan _eco-author. _9811312
942			_2CC _n0 _cGB _hO_,3N8,H Q9
999			_c1431272 _d1431272