000 01388nam a2200241 4500
005 20250603153709.0
008 250603b |||||||| |||| 00| 0 eng d
020 _a9780141999937
040 _aCSL
_cCSL
041 _2eng
_aeng
084 _aO_,3N45,N R1
_qCSL
100 _aThaler, Richard H.
_eauthor.
_9312681
245 _aNudge:
_bThe Final Edition
250 _arev. ed.
260 _aSonipat:
_bPenguin random House,
_c2021.
300 _axiv, 366p.
_b: ill.
_c; 20 cm.
500 _aIncludes acknowledgement, Notes and index
520 _aSince the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.
650 _aDecision making—Psychological aspects
_vBehavioral economics
_xSocial influence
_9811618
650 _aConsumer behavior
_vPublic policy
_9811619
700 _aSunstein, Cass R.
_eco-author.
_9150050
942 _2CC
_n0
_cGB
_hO_,3N45,N R1
999 _c1431385
_d1431385