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008			230926s2024 nyu b 001 0 eng
010			_a 2023039561
020			_a9780197570227
020			_a9780197570234
037			_cTB
040			_aAL _beng _erda _cAL _dAL
041			_2eng _aeng
042			_apcc
084			_aW:91.2 R4 _qAL
100	1		_aDommett, Katharine _eauthor. _9752473
245	1	0	_aData-driven campaigning and political parties: _bFive advanced democracies compared
260			_aNew York, USA: _bOxford University Press, _c2024
264		1	_c[2024]
300			_a246p.; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
365			_b27.95 _cUSD
490	0		_aJournalism and political communication unbound series
504			_aIncludes bibliographical references (pages 211-240) and index.
520			_a"What is data-driven campaigning? According to prevailing accounts, this idea describes the rise of increasingly sophisticated, highly targeted and often invasive uses of data. Deployed to suppress votes, manipulate voter preferences or boost a candidates' popularity, the power of data is seen to be transforming campaigning practice and raising democratic concerns. And yet, there is a significant problem with these ideas: we have at best a partial understanding of the nature of data-driven campaigning, and limited clarity about its implications This book provides unprecedented insight into the conduct of data-driven campaigns. Presenting data from interviews with over 300 professional campaigners in Australia, Canada, Germany, the UK and US, we provide unique insight into the components of data-driven campaigning by political parties. We make three key contributions. First, distinguishing between data, analytics, technology and personnel, we provide unmatched descriptive insight into these four components of data-driven campaigning, revealing significant variation in its operationalization dependent on party and country context. Second, introducing a novel multi-level theoretical framework, we isolate systemic, regulatory and party level variables which help explain the reasons for these differences. Third, we consider the implications of our findings for debates about democracy, data and technology in the 21st century. Cumulatively these contributions reveal data-driven campaigning to come in different forms which are not inherently problematic. Giving voice to practitioner perspectives, through interviews and innovative 'vignettes', this book recasts the debate around data-driven campaigning, offering important lessons for scholars, campaigners and policymakers alike"-- _cProvided by publisher.
650		0	_aCampaign management _xData processing _vCase studies. _9812025
650		0	_aPolitical Science
650		0	_aElection India _9812026
650		0	_aInternet in political campaigns _vCase studies. _9812027
650		0	_aData mining _xPoltical aspects _vCase studies. _9812028
700	1		_aKefford, Glenn, _eauthor. _9752474
700	1		_aKruschinski, Simon, _eauthor. _9752475
776	0	8	_iOnline version: _tData-driven campaigning and political parties _dNew York : Oxford University Press, 2023 _z9780197570258 _w(DLC) 2023039562
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2CC _cTB _hW:91.2 R4 _n0
999			_c1431468 _d1431468