000			02017nam a22002417a 4500
005			20250620152358.0
008			250620b |||||||| |||| 00| 0 eng d
020			_a9781032415079
040			_aCSL _cCSL
041			_2eng _aeng
084			_aD65,8(B):(S:72) R4 _qCSL
245			_aArtificial Intelligence for Business _b: Implementation Guide Containing Practical and Industry-Specific Case Studies
260			_aNew York : _bRoutledge/T&F, _c2024.
300			_axii, 360p. _b: ill. _c; 24cm.
500			_aIncludes index
520			_aArtificial intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour, AI is changing the way businesses operate across all sectors. This book is an exploration of AI in business applications, highlighting the diverse range of ways in which AI is being used across different industries. The book begins with an overview of AI in business and its impact on the workforce. It then explores the role of AI in marketing, advertising, and tourism. The use of AI in personalized recommendations and chatbots is discussed in detail. The book then moves on to examine how AI is changing the retail industry, improving supply chain management, and enhancing the customer experience. The media and entertainment industry is also examined, with a focus on how AI is being used to personalize content and improve the user experience. The book also explores the use of AI in human resources, insurance, legal, and finance. The impact of AI on talent identification, recruitment, underwriting, document analysis, and financial forecasting is discussed in detail.
650			_aArtificial intelligence.
650			_a Business intelligence. _9813528
650			_aDigital revolution _9813529
700			_a K, Hemachandran _eeditor. _9813530
700			_a Rodriguez, Raul V _eeditor. _9813531
942			_2CC _cTEXL _hD65,8(B):(S:72) R4 _n0
999			_c1432079 _d1432079