000			01332nam a22001817a 4500
005			20250902112801.0
008			250902b |||||||| |||| 00| 0 eng d
037			_cTextual
040			_aRTL _cRTL
084			_aX:8N, Q4 _qRTL
100			_aSmith, Ron _9507763
245			_aPublic relations
260			_aNew York _bRoutledge _c2014
300			_aix, 268 p. _bIncludes bibliographical references and index
520			_aPublic Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
650			_a Public relations _9819699
942			_2CC _cTEXL _hX:8N, Q4 _n0
999			_c1435042 _d1435042