| 000 | 01045nam a2200193 4500 | ||
|---|---|---|---|
| 005 | 20251008150510.0 | ||
| 008 | 251008b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781350327894 | ||
| 037 | _cTextual | ||
| 040 |
_aRTL _cRTL |
||
| 084 | _qRTL | ||
| 100 |
_aPalmatier, Robert W. _9847735 |
||
| 245 | _aMarketing: Based on first principles | ||
| 260 |
_aLondon _bBloomsbury academic _c2025 |
||
| 300 |
_axxiv, 348 p. _bIncludes bibliographical reference and index |
||
| 520 | _aa structured, fundamental approach to strategy that identifies and addresses four core, unchanging realities: all customers differ, all customers change, all competitors react, and all resources are limited. By systematically analyzing these foundational principles, marketers can develop effective, adaptable strategies, manage customer heterogeneity, anticipate competitive responses, and make optimal resource decisions to achieve marketing objectives in a dynamic environment. | ||
| 700 |
_aCrecelius, Andrew T. _eCo-author _9847736 |
||
| 942 |
_2CC _n0 _cTEXL |
||
| 999 |
_c1464649 _d1464649 |
||