000			01195nam a2200193 4500
005			20251028111235.0
008			251028b |||||||| |||| 00| 0 eng d
020			_a9781394281756
037			_ctextual
040			_aRTL _cRTL
084			_qRTL
100			_aAziz, Afdhel _9849646
245			_aGood is the new cool guide to meaningful marketing: How brands can win with conscious consumers
260			_aNew Jersey _bJohn Wiley & sons, Inc. _c2025
300			_aix, 275 p. _bIncludes bibliographical reference and index
520			_aToday it is no longer enough for a brand to just be good'; it must also be cool'. Modern customers are demanding more social consciousness from the brands that they buy but also want to make sure it's balanced out by the right design, the right aesthetic, the right story told in an authentic and meaningful way. Equal parts self-help, how-to, and business journalism, this book aims to inspire others to be better marketers and citizens by balancing profit and the needs of their customers and communities, all while still innovating and harnessing the force of popular culture.
700			_aJones, Bobby _eCo-author _9849647
942			_2CC _n0 _cTEXL
999			_c1465074 _d1465074