000			01150nam a2200193 4500
005			20251028121119.0
008			251028b |||||||| |||| 00| 0 eng d
020			_a9781529684162
037			_cTextual
040			_aRTL _cRTL
084			_qRTL
100			_aYildirim, Gokhan _9849679
245			_aApplied marketing analysis using python
260			_aNew Delhi _bSage _c2025
300			_axvi, 366 p. _bIncludes bibliographical reference and index
520			_aIt is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.
700			_aKubler, Raoul _eCo-author _9849680
942			_2CC _n0 _cTEXL
999			_c1465080 _d1465080