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008 251106b |||||||| |||| 00| 0 eng d
020 _a9789353024536
037 _cTextual
040 _aRTL
_cRTL
084 _qRTL
100 _aDamodaran, Aswath
_9850332
245 _aNarrative and numbers: The value of stories of stories in business
260 _aNew York
_bColumbia University press
_c2019
300 _axii, 284 p.
_bIncludes bibliographical reference and index
520 _aHow can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks.
942 _2CC
_n0
_cTEXL
999 _c1465158
_d1465158