000			01237nam a2200217 4500
005			20251107095434.0
008			251107b |||||||| |||| 00| 0 eng d
020			_a9788126577125
037			_cTextual
040			_aRTL _cRTL
084			_qRTL
100			_aAaker, David A. _9850391
245			_aMarketing research
260			_aNew Delhi _bWiley India pvt ltd. _c2024
300			_axvii, 610 p. _bIncludes bibliographical reference and index
520			_aGopal Das is an Associate Professor of Marketing at IIM Bangalore. Gopal has more than 10 years of teaching and/or research experience in Marketing and Data analytics. He has conducted several management development programmes on Research Methodology, Marketing Research, and Data Analytics using statistical packages, such as SPSS, AMOS, SAS, MINITAB, and R. He has been awarded and appreciated for his contributions to management study. He has won gold medal for the best “Outstanding Doctoral Management Student Awards (2012)” organized by AIMS International held at the IIM Bangalore.
700			_aKumar, V. _eCo-author _9850392
700			_aLeone, Robert P. _eCo-author _9850393
700			_aDay, George S. _eCo-author _9850394
942			_2CC _n0 _cTEXL
999			_c1465160 _d1465160