000			00981nam a2200181 4500
005			20251107101139.0
008			251107b |||||||| |||| 00| 0 eng d
020			_a9789357462013
037			_cTextual
040			_aRTL _cRTL
084			_qRTL
100			_aDahi, Gary _9850398
245			_aAdvertising for dummies: It is illegal under Indian law to export this book from India
260			_aNew Delhi _bWiley India Pvt. Ltd. _c2023
300			_axviii, 311 p. _bIncludes bibliographical reference and index
520			_aSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn't have to be
942			_2CC _n0 _cTEXL
999			_c1465162 _d1465162