| 000 | 00920nam a2200193 4500 | ||
|---|---|---|---|
| 005 | 20251113163208.0 | ||
| 008 | 251113b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781529754063 | ||
| 037 | _ctextual | ||
| 040 |
_aRTL _cRTL |
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| 084 | _qRTL | ||
| 100 |
_aSethna, Zubin _9851317 |
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| 245 | _aConsumer behaviour | ||
| 250 | _a5th | ||
| 260 |
_aNew Delhi _bSage _c2023 |
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| 300 |
_axxiii, 584 p. _bIncludes bibliographical reference and index |
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| 520 | _aConsumer behavior is the study of how individuals and groups select, purchase, use, and dispose of goods, services, ideas, and experiences to satisfy their needs and wants. It is a multi-stage process influenced by psychological, personal, and social factors, such as emotions, culture, personal values, and marketing efforts. Understanding consumer behavior is crucial for businesses to develop effective marketing strategies. | ||
| 942 |
_2CC _n0 _cTEXL |
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| 999 |
_c1465377 _d1465377 |
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