000			00892nam a2200193 4500
005			20251113164640.0
008			251113b |||||||| |||| 00| 0 eng d
020			_a9781529624250
037			_ctextual
040			_aRTL _cRTL
084			_qRTL
100			_aSelnes, Fred _9851333
245			_aMarketing management: A customer-centric approach
260			_aNew Delhi _bSage _c2025
300			_axvi, 341 p. _bIncludes bibliographical reference and index
520			_aMarketing management is the process of planning, implementing, and controlling marketing activities to achieve organizational goals. It involves understanding customer needs, developing strategies for products and services, setting prices, promoting them through various channels, and analyzing results to ensure goals are met profitably.
700			_aLanseng, Even J. _eCo-author _9851334
942			_2CC _n0 _cTEXL
999			_c1465378 _d1465378