000			01142nam a2200217 4500
005			20260109142937.0
008			260109b |||||||| |||| 00| 0 eng d
020			_a9781041029373
037			_cTextual
040			_aRTL _cRTL
084			_qRTL
100			_aPingali, Srinivas R. _9863415
245			_aProduct management in the digital era: Theory and practice
260			_aLondon _bRoutledge _c2025
300			_axii, 289 p. _bIncludes bibliographical reference and index
520			_aConsumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.
700			_aPrakash, Shankar _eCo-author _9863416
700			_aKorem, Jyothi R. _eCo-author _9863417
700			_aPedada, Kiran _eCo-author _9863418
942			_2CC _n0 _cTEXL
999			_c1467419 _d1467419