000			00909nam a2200181 4500
005			20260109143519.0
008			260109b |||||||| |||| 00| 0 eng d
020			_a9780000988881
037			_cTextual
040			_aRTL _cRTL
084			_qRTL
100			_aCharan, Ashok _9863426
245			_aMarketing analysisL A practitioner`s guide to marketing analytics and research methods
260			_aNew Jersey _bWorld Scientific _c2020
300			_axxiv, 694 p. _bIncludes bibliographical reference and index
520			_aThe digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.
942			_2CC _n0 _cTEXL
999			_c1467420 _d1467420