000			01178nam a2200193 4500
005			20260109145655.0
008			260109b |||||||| |||| 00| 0 eng d
020			_a9780000989987
037			_cTexual
040			_aRTL _cRTL
084			_qRTL
100			_aMalhotra, Naresh K _9863450
245			_aCustomer relationship marketing: Theoretical and managerial perspectives
260			_aNew Jersey _bWorld Scientific _c2021
300			_axxii, 347 p. _bIncludes bibliographical reference and index
520			_aCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive.
700			_aAgarwal, James _eCo-author _9863451
942			_2CC _n0 _cTEXL
999			_c1467428 _d1467428