000			01107nam a2200205 4500
005			20260113124404.0
008			260113b |||||||| |||| 00| 0 eng d
020			_a9798886130669
037			_cTextual
040			_aRTL _cRTL
084			_qRTL
100			_aHollensen, Svend _9864158
245			_aMarketing: A relationship perspective
250			_a2nd
260			_aNew Jersey _bWorld Scientific publishing Co. Inc. _c2015
300			_axvii, 502 p. _bIncludes bibliographical reference and index
520			_aMarketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the ‘new’ relationship approach into the traditional process of developing effective marketing plans.
700			_aOpresnik, Mark Oliver _eCo-author _9864159
942			_2CC _n0 _cTEXL
999			_c1467582 _d1467582