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| 245 | 0 | _aReview of Marketing Research: Special Issue ? Marketing Legends | |
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_bEmerald Publishing _c2011 |
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_aNaresh K. Malhotra _9907971 |
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| 856 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2011)8 | ||
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