000 00704nam a2200253Ia 4500
005 20260121154233.0
008 008 260114s9999 xx 000 0 eng d
020 _a9781003310686
037 _aEBOOK
040 _aCRL
040 _beng
040 _cCRL
041 _2eng
041 _aeng
084 _qCRL
100 _a Mar¡a Rodr¡guez-Rabad n Benito
_91004731
245 0 _aBranded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
260 _bTaylor and Francis
260 _c2023
856 _uhttp://www.taylorfrancis.com/books/9781003310686
942 _cEBOOK
999 _c1571552
_d1571552