| 000 | 00974nam a2200337Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220912144704.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 220909b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781118153741 (pbk) | ||
| 020 | _aSL01559740 | ||
| 024 | _a188203 | ||
| 037 | _b270, 22/02/2013, Vardhman Books | ||
| 037 | _cTextbook | ||
| 040 |
_aCSL _beng _cCSL |
||
| 041 | _aeng | ||
| 082 | _aB2T0b8B, Q3 TOR | ||
| 100 | _aDavis John A | ||
| 245 | 0 | _aMeasuring Marketing : 110+key metrics every marketer needs | |
| 250 | _a2 | ||
| 260 |
_aSingapore _bWiley _c2013 |
||
| 300 | _axxii,344p. | ||
| 500 | _aAbout the author 335-336p.; Index 337-344p. | ||
| 650 | _a Marketing management | ||
| 650 | _a Strategic planning | ||
| 650 | _aOperational Research | ||
| 700 | _aDavis John A | ||
| 942 |
_hB2T0b8B, Q3 TOR _cTB _2CC |
||
| 999 |
_c15855 _d15855 |
||