000 00672nam a2200241Ia 4500
005 20260430150244.0
008 008 250103s9999 xx 000 0 eng d
037 _aTheses
040 _aCRL
040 _beng
040 _ceng
041 _2eng
041 _aeng
084 _qCRL
100 _aJindal Garima Au.; Jain S.K. Gu.
_91236948
245 0 _aImpact of celebrity endorsement, brand image and consumer involvement on brand equity
260 _c2021
300 _a149p.
650 _aCommerce
700 _aUniversity of Delhi. Faculty of Commerce & Business Studies. Department of Commerce
_91236946
942 _cTH
999 _c1849340
_d1849340