000 00855nam a2200301Ia 4500
003 OSt
005 20220912144046.0
006 a|||||r|||| 00| 0
007 ta
008 220909b |||||||| |||| 00| 0 eng d
020 _a9780415834278 (pbk)
024 _a197806
037 _b57, 09/03/2017, Aviva Books Company
037 _cTextual
040 _beng
041 _aeng
082 _aX:74, Q7
100 _aPiercy Nigel F
245 0 _aMarket-led strategic change: transforming the process of going to market
250 _a5
260 _aLondon
_bRoutledge
_c2017
300 _axx, 582p. ill.
_ccm
500 _aIndex 569-582p.
650 _a Marketing management
650 _aOperational Research
942 _hX:74, Q7
_cTEXL
_2CC
999 _c2096
_d2096