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| 007 | ta | ||
| 008 | 220917b |||||||| |||| 00| 0 eng d | ||
| 024 | _a131,629 | ||
| 037 | _cTextual | ||
| 040 |
_aARTS _cARTS _beng |
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| 041 |
_2eng _aeng |
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| 082 | _aX:513, M0 | ||
| 100 |
_aPercy Larry _9125935 |
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| 245 | 0 |
_aAdvertising strategy _b Communication theory approach |
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| 260 |
_aNew York _bPraeger Publications _c1980 |
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| 300 |
_avii, 301p. _ccm. |
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| 500 | _aBibliography p274-296 | ||
| 650 | _aECONOMICS | ||
| 700 |
_a Rossiter John R _9125936 |
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| 942 |
_hX:513, M0 _cTEXL _2CC |
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_c254752 _d254752 |
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