| 000 | 01042nam a2200337Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220912145259.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 220909b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780470524619 (pbk) | ||
| 024 | _a110916 | ||
| 037 | _b1580, 31/08/2010, Channel Publications | ||
| 037 | _cTextual | ||
| 040 |
_aCSL _beng _cCSL |
||
| 041 | _aeng | ||
| 082 | _aB2T0b8B:f, P7;Q1 | ||
| 100 | _aAaker David A | ||
| 245 | 0 | _aMarketing research | |
| 250 | _a10 | ||
| 260 |
_aNew Jersey _bWiley _c2011 |
||
| 300 |
_axvii, 701p. _ccm. |
||
| 500 | _aIncludes bibliographical references.; Appendix A1-A6, 653-676p.; Glossary 677-687p.; Index 688-701p. | ||
| 650 | _a Marketing | ||
| 650 | _aOperational research | ||
| 700 | _a Day George S | ||
| 700 | _a Leone Robert P | ||
| 700 | _a V Kumar | ||
| 942 |
_hB2T0b8B:f, P7;Q1 _cTEXL _2CC |
||
| 999 |
_c27776 _d27776 |
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