000 00963nam a2200325Ia 4500
003 OSt
005 20220912150128.0
006 a|||||r|||| 00| 0
007 ta
008 220909b |||||||| |||| 00| 0 eng d
020 _a0030331013 (hbd)
024 _a9932
037 _bGovinda,
037 _cTextbook
040 _aCSL
_beng
_cCSL
041 _aeng
082 _aB2T0b8B:f, P2 TB
100 _aChurchill Gilbert A
245 0 _aMarketing research methodological foundations
250 _aEd 8
260 _aAustralia
_bSouth-Western
_c2002
300 _axxvi, 1006p
500 _aAppendix 964-970p; Glossary 971-984p; Indexes 985-1006p
650 _a Marketing methodology
650 _a Marketing research
650 _aOperation research
700 _a Iacobucci Dawn
942 _hB2T0b8B:f, P2 TB
_cTB
_2CC
999 _c40309
_d40309