000 01115nam a2200325Ia 4500
003 OSt
005 20220912144134.0
006 a|||||r|||| 00| 0
007 ta
008 220909b |||||||| |||| 00| 0 eng d
020 _a9783030335908 (hbk)
024 _a201984
037 _b1885, 16/12/2021, Bright Book Service
037 _cTextual
040 _beng
041 _aeng
082 _aB2TobX:51, R0
100 _aPegan Giovanna
245 0 _aInternational marketing strategy: The country of origin effect on decision-making in practice
260 _aSwitzerland
_bSpringer
_c2020
300 _axiii, 188p. Col. ill.
_ccm
490 _aInternational series on advanced management studies ISSN 2366-8814
500 _a Included references
650 _a Online channels and the country of origin
650 _a Strategic entry modes and country of origin effect
650 _aOperational Research
700 _a Vianelli Donata
942 _hB2TobX:51, R0
_cTEXL
_2CC
999 _c4486
_d4486